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Press Releases

Thursday, Jul 10, 2008

Music Fans Love T-Shirts – T-Shirt Fans Love Music Designs

A look at the cotton statistics: The Spreadshirt Trend Report, Part 5

Leipzig, July 10, 2008 – Summertime is the time of festivals. Hundreds of thousands gather at old airports and deserted mines to listen to music, to dance and to party. T-shirts have always been deeply rooted in the Summer festival pop culture: they are practical, inform about musical tastes, and are much better suited for stage-diving than your average pant suit. T-shirt fans love music – not only listening to it, but also wearing it. This is certainly confirmed with a look at the order statistics of Spreadshirt – the creative apparel platform.

The analysis corresponds to the number of ordered designs in the various categories of Spreadshirt's Marketplace in the first half of 2008. Music (10%) continually placed in the Top 5 categories from January to June. Only the categories Love & Sex (16%), Sports (13%) and Humour (12%) managed to consistently sell more products. “One's personal music taste, a close second to pheromones, is the most reliable indicator whether two people get along with each other. With the current flood of moustaches and forearm tattoos, it is often only a band shirt which immediately lets the other know what kind of music you listen to and at which festivals you might run into each other – whether that is Glastonbury, the Truck festival or The Camden Crawl,” explains Spreadshirt's Brand Evangelist Andreas Milles.

Obviously, friends of electronic music (34%) as well as fans of Rock & Metal (16%) and Hip Hop (10%) attach great importance to the illustration of their music tastes with individually designed apparel. Somewhat surprising at first glance is the success of Classical designs (5%) with notes and traditional instruments. R&B, Pop, Jazz and Country designs were less in demand. The two most sought-after music designs on Spreadshirt's Marketplace are currently the casual Headphones and the enchantingly delicate Djane Nofretete.

It has always been Spreadshirt's wish to supply music fans of all types with imaginative and individual t-shirts. With that in mind, lesser-known bands can open their own online shops on the platform with merchandising articles without any risk. Internet boutiques exist for enthusiasts of almost every music direction imaginable, many of which were brought to life with Spreadshirt's help. Additionally, the company is also sponsoring two regional festivals in Germany this year, la pampa and the Populario.

Spreadshirt regularly provides updates on the newest trends in the personalised apparel industry. For more information on trends and statistics, please contact Tobias Huber at the provided address below.

 

Files for Download:

 

Internet:

 

Contact:

Tobias Huber
Media Relations Officer
sprd.net AG
Karl–Heine–Straße 97
04229 Leipzig
Germany
 
e-mail: presse@spreadshirt.net
Fon: +49 - 341 / 94016–218
Fax: +49 - 341 / 94016–129

 

About Spreadshirt:

Spreadshirt is the "things you wear" answer to the growing desire for personal branding - letting customers quickly create one-of-a-kind, high-quality, expressive apparel. Two types of customers include:

Buyers. Like tattoos, phone skins, and MySpace or Facebook pages, Spreadshirt lets people show who they are through shirts, shoes, bags and more, with affordable prices, high quality, fast delivery, and no minimum quantities.

Sellers. With Spreadshirt's online shop platform, sellers offer their creations without worrying about managing inventory, accepting credit cards, manufacturing, shipping, or customer service. Shop partners focus on the creative... Spreadshirt delivers the rest. Shops are free to set-up, and standard shops are free to maintain.

Launched in 2002 in Leipzig, Germany, Spreadshirt was named one of Europe's fastest growing companies. The company now has over 300,000 shop partners worldwide, which include a range of private individuals, charity organizations, artists and corporations. Notable partners have included Samsung, Coca Cola, Chuck Norris and The Guardian. With t-shirts as the company's specialty, shop partners can create branded merchandise with a range of around 80 printable items, from sweatshirts and jackets to bags and shoes.