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Direct to Customer

Kolja Hebenstreit

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At Spreadshirt since: July 2004

Originally from: Brilon

Position at Spreadshirt: Business Unit Leader 'Direct to Customer'

Describe what you do at Spreadshirt without using the words management and presentation!

I spend most of the time talking to and writing e-mails to my team, co-workers from other departments, customers, partners and experts. And, of course, drafting, reviewing, analysing etc.

Which of your favourite words would you like to be quoted with?

Good, good!

My current favourite shirt:

Viral Marketing doesn't work


Henning Kruthaup

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At Spreadshirt since: September 2006

Originally from: Niedersachsen

Position at Spreadshirt: Product Manager for End-Customers

Describe what you do at Spreadshirt without using the words product and management!

I am a soldier in the fight for end-customers. I am mainly responsible for the optimisation and development of the end-customer area of Spreadshirt's website and I coordinate the related projects with each of the departments. 

With which slogan would you like to be quoted?

Inspire the uninspired.


Alexandra Podeanu

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At Spreadshirt since: January 2008

Originally from: I first took a look at Zanox.de AG and Air Berlin PLC after I had been prepared for professional life by my degree in business administration.

Position at Spreadshirt: Product Manager for End-Customers

Describe what you do at Spreadshirt without using the words product and management!

I make sure that the customers feel comfortable on our site and reach their destination as easily as possible: ordering a super awesome chic personalised fashion shirt online without a problem.

With which slogan would you like to be quoted?

"Everything will be good in the End, if it's not good, it's not the End!"

The perfect shirt:

The perfect shirt should be red, high quality (i.e. Spreadshirt quality), with a bad-hair design on the front and a feel-good saying on the back and it should be affordable.


Bettina Fabian

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At Spreadshirt since: April 2008

Originally from: Leipzig

Position at Spreadshirt: Product Marketing Manager for End-Customers

Describe what you do at Spreadshirt without using the words strategy and marketing.

I am responsible for the planning and implementation of measures which make sure that our end-customers become addicted to Spreadshirt.

With which slogan would you like to be quoted?

When a problem comes along you must whip it! (Devo)

The perfect shirt:

It changes every day. It depends on my mood in the morning and the colour of my shoes.


Madlen John

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At Spreadshirt since: September 2007

Originally from: Aseleben

Position at Spreadshirt: Product Marketing Manager for End-Customers

Describe what you do at Spreadshirt without using the words newsletter and promotion!

I am the operative wonder-child acting as a missionary to gather end-customers and am the leader and informer of exclusive discounts. Plans and concepts in the end-customer marketing are then implemented with the help of our creative Graphics Department.

With which slogan would you like to be quoted?

„Even a stopped clock shows the right time twice a day.“ (I, Withnail & I)


Stefanie Roßbach

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At Spreadshirt since: October 2007

Originally from: I am from the village Gleichamberg on the southern foothills of the Thuringian Forest. 

Position at Spreadshirt: Keyword Marketing Manager

Describe what you do without using the words Google and Keyword Marketing!

The search is the only way for everyone to be found in the vastness of the Internet. I search for the searchers and help them find what they need.

With which slogan would you like to be quoted?

It radiates, laughs and is happy!

If you were a t-shirt, how would you look or what would be the perfect t-shirt for you?

I would be a t-shirt that always grows, which always adapts in form and design. It shows the best of me in every situation, it says with cool and constantly changing slogans whatever must be said and impresses with overwhelming creativity.