Spreadshirt celebrates the 1st International T-shirt Day on the 21st June
Versatile, comfortable and creative: an item of clothing is honoured
Leipzig, 22nd May 2008 — the hand-towel has one, as does the laugh; native-languages and love. And now (at long last), the humble t-shirt has its very own day. Spreadshirt, the online platform for creative apparel, has initiated the International T-shirt day to fit together with the start of the summer period. It should give cotton-lovers from all over the world the opportunity to celebrate the most versatile of all types of clothing.
The t-shirt, probably invented by sailors in the 19th century, has gradually worked it’s way up the clothing ladder. It started as just another type of vest to be worn under other clothing, and only developed into an everyday item during the 70’s and 80’s. Today, the t-shirt in the most indispensable fashion accessory and expression of individuality going. “T–shirts are practical; suitable for just about every social situation and can be just as individual as the person squeezed inside”, enthuses Andreas Milles, Spreadshirt’s ‘brand-evangelist’. “It is because of this that we want to celebrate the 1st T-shirt Day. Everyone who find t-shirts as fantastic as we do is welcome to take part.”
A virtual party-room can already be found on the online-portal t-shirtday.com along with all the background-info you will need about the day-in-question and news on the planned events. T-shirt fans can let themselves be inspired by photos and videos; win t-shirts and will soon be able to express their love for the shirt in their own words. In addition, Spreadshirt is giving away 500 coupon-codes to t-shirtday.com and selected partner-shops in the run-up to the celebration, with which especially passionate t-shirt lovers can create the shirt of their dreams for free. The freshly printed t-shirts can be picked up in the celebration’s offline-parties in Berlin and Boston.
laFraise, the design competition aimed at promoting artistic t-shirt design, is also getting in on the celebrations with a special challenge: all creatives are invited to submit their own ideas for a suitable design for the ‘T-shirt Day’. A design with a high-level of meaning is sought that can be easily customised and individualised (like the heart symbol in the “I love” design). The winner will receive €1500; sales commissions and recognition from the t-shirt community
Spreadshirt is the "things you wear" answer to the growing desire for personal branding - letting customers quickly create one-of-a-kind, high-quality, expressive apparel. Two types of customers include:
Buyers. Like tattoos, phone skins, and MySpace or Facebook pages, Spreadshirt lets people show who they are through shirts, shoes, bags and more, with affordable prices, high quality, fast delivery, and no minimum quantities.
Sellers. With Spreadshirt's online shop platform, sellers offer their creations without worrying about managing inventory, accepting credit cards, manufacturing, shipping, or customer service. Shop partners focus on the creative... Spreadshirt delivers the rest. Shops are free to set-up, and standard shops are free to maintain.
Launched in 2002 in Leipzig, Germany, Spreadshirt was named one of Europe's fastest growing companies. The company now has over 300,000 shop partners worldwide, which include a range of private individuals, charity organizations, artists and corporations. Notable partners have included Samsung, Coca Cola, Chuck Norris and The Guardian. With t-shirts as the company's specialty, shop partners can create branded merchandise with a range of around 80 printable items, from sweatshirts and jackets to bags and shoes.