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Why do the colours of my pixel graphic show up differently on the shirt and my screen?

RGB and CMYK

Pixel graphics are shown on monitors in the RGB (Red-Green-Blue) colour model. This means that each colour is composed with different proportions of these three base colours.

In order to print pixel graphics, the colours must be converted into the CMYK colour model. During the digital printing, the colours are then composed of different proportions of cyan, magenta, yellow and key (black.) This can lead to differences in appearance between the print and that which appears on your screen.

Colour settings on your monitor

Every monitor displays colours differently according to its settings. The combination of brightness, contrast and intensity can also change the appearance of colours on your monitor.

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